The 5 Ps of Legal Marketing Now Includes Pricing
As a member of the Legal Marketing Association‘s (LMA) Board of Directors I get the inside scoop to what’s going on in our association. But sometimes I am under the “cone of silence” and can’t say a...
View ArticleWhich came first? The content or the promotion, or is it the engagement?
I’m lucky to know some really cool and smart people out “there.” These really cool and smart people have individual thoughts and opinions, sometimes contrary to what the other really smart and cool...
View ArticleDon’t forget to bring your passion to LMA’s Annual Conference
I know. I haven’t been blogging. I’ve been really busy and I am trying to clear my plate at work, at home, with the Girl Scout troop so I can really enjoy my time at the Legal Marketing Association’s...
View ArticleIt’s Electrifyin’!
Well, they listened. Last week I encouraged LMA members to not leave their passion behind, and so far, they haven’t disappointed. To quote Danny Zuko: “It’s electrifyin’!” The conference is packed....
View ArticleBuying Legal Services is Like Buying a New Record
Prof. David Wilkins, Director, Program on the Legal Profession, Harvard Law School, is on stage right now. He just made a great analogy about the purchasing of legal services that just won’t fit in 140...
View ArticleWhat happened at LMA won’t stay there
Well, I am back in the office and digging through my e-mails, trying to figure out what I missed out on, and, yet, I am still going back and checking the Twitter stream because I am not yet ready to...
View ArticleNot all legal marketers are created equal
For anyone following any legal marketing stream on Twitter (#LMA13, for instance), you’ll know that we not only have our scoffers, but we have our haters. And, honestly, looking at the spam in my...
View ArticleThe 5 Ps of Legal Marketing Now Includes Pricing
As a member of the Legal Marketing Association‘s (LMA) Board of Directors I get the inside scoop to what’s going on in our association. But sometimes I am under the “cone of silence” and can’t say a...
View ArticleWhich came first? The content or the promotion, or is it the engagement?
Kevin O’Keefe & Me at the Clipper’s Game. I’m lucky to know some really cool and smart people out “there.” These really cool and smart people have individual thoughts and opinions, sometimes...
View ArticleDon’t forget to bring your passion to LMA’s Annual Conference
I know. I haven’t been blogging. I’ve been really busy and I am trying to clear my plate at work, at home, with the Girl Scout troop so I can really enjoy my time at the Legal Marketing Association’s...
View ArticleIt’s Electrifyin’!
Well, they listened. Last week I encouraged LMA members to not leave their passion behind, and so far, they haven’t disappointed. To quote Danny Zuko: “It’s electrifyin’!” The conference is packed....
View ArticleBuying Legal Services is Like Buying a New Record
Prof. David Wilkins, Director, Program on the Legal Profession, Harvard Law School, is on stage right now. He just made a great analogy about the purchasing of legal services that just won’t fit in 140...
View ArticleWhat happened at LMA won’t stay there
Well, I am back in the office and digging through my e-mails, trying to figure out what I missed out on, and, yet, I am still going back and checking the Twitter stream because I am not yet ready to...
View ArticleNot all legal marketers are created equal
For anyone following any legal marketing stream on Twitter (#LMA13, for instance), you’ll know that we not only have our scoffers, but we have our haters. And, honestly, looking at the spam in my...
View Article
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